Surana Jewellers - Flagship Showroom| Delhi | 2003

Project Details

   
Area   
310 Sq. Mt.
   
Client   
Mr. Rajmal Bhuramal Surana
   
Status   
Completed in 2003

Project Description

 

The venerable Mughal style jewellery business house of the Jaipur based Surana family asked HCPID to, design their Delhi flagship showroom. Rajmal Bhuramal Surana’s brief was balance, the traditional with the contemporary, and remain loyal to the Surana family’s stature and reputation. The glorious peacock was our design theme; based on this icon of the glitter, colour and elegance of India we determined the material board, color palette and forms. This translated into stylized feather motif embroidered in upholstery, dashes of vibrant blues and greens in carpets, showcases and wall finishes that were otherwise predominantly in copper and beige. HCPID custom designed and developed the fiber optic lighting and ventilated display cases that enhanced the opulence of Mughal Jewellery, The showroom experience is further enlivened with displays of the Surana Family history, and techniques and artisanship of Mughal jewellery. The showroom façade was discretely highlighted with a tall stainless steel and copper sculpture. The showroom combines textiles, graphic art and innovating lighting to produce a space that has elegance and impact with a sense of high quality without being vulgarly ostentatious.